Agile Marketing & Growth Training
(CT-CD204)
Agile Marketing & Growth Training
(CT-CD204)

This two-day training enables marketing and growth teams to move from output-focused campaign planning to outcome-driven, experiment-based marketing. Learn how to apply Agile and Lean Startup principles to design fast-feedback loops, collaborate with product teams, and use Kanban to manage work-in-progress. Participants will explore persona flows, storytelling, and growth metrics that go beyond vanity KPIs.

🎯 Learning Objective

By the end of this training, participants will be able to:

  • Plan and execute marketing campaigns using Agile cadences
  • Visualize marketing work with Kanban and limit WIP for flow
  • Build user personas and storytelling flows for outcome alignment
  • Design and run A/B tests with fast learning loops
  • Collaborate with product teams on joint goals and metrics
  • Use outcome-based marketing KPIs to drive strategic decisions

📌 Who Should Attend

Marketing and Growth Teams
Brand Managers, Digital Marketers, and Content Leads
Growth Hackers, Product Marketing Managers, and Campaign Owners

Level: Intermediate

Team Format: Ideal for collaborative teams with product and analytics interfaces

🛠️ Format & Duration

Format: In-person / Virtual
Duration: 2 Days
Delivery Style: Campaign wall simulations, persona flow workshops, metric mapping

🧭 Customization Options

This training can be customized for B2B or B2C contexts, and integrated with your CRM, web analytics, and campaign management tools.

🧩 Key Topics

  • Marketing Backlogs and Kanban Setup
    Define campaign work, design visual flow, and apply WIP limits
  • Persona-Driven Storytelling
    Craft user-centric narratives that connect product and brand
  • Hypothesis-Driven Campaigns
    Move from activity plans to test-and-learn cycles
  • A/B Testing and Experiment Design
    Develop clear hypotheses, control groups, and success indicators
  • Collaboration with Product & Delivery Teams
    Co-create joint messaging, features, and launch plans
  • Outcome Metrics and Dashboards
    Shift from impressions to activation, conversion, and retention KPIs

🔗 Related Trainings

  • CT-CD203: Sales Agility Training
  • CT-M104: Agile Metrics and Reporting Essentials
  • CT-CD105: Agile People Leader Training